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In this episode, we speak with Shelly Cayette-Weston, an NBA executive and draw inspiration from her career and knowledge garnered from the men's NBA as we discuss a poignant distinction between "A Movement vs. A Moment," recognizing the need for structural changes to drive a lasting impact in the world of women's basketball today. Our exploration will center on the path forward, identifying strategies to amplify sponsorship opportunities, foster equality, and propel women's basketball to new heights in the collegiate and WNBA arenas. Join us as we navigate the complexities of creating a Movement vs. a Moment for the long awaited respect and explosion of women’s basketball.
Sophia Fisher is a creative and well-rounded professional with over 15 years of experience leading diverse marketing and business initiatives with a concentration on digital media objectives that impact profitable outcomes. Sophia is a Licensed Sports Agent in the State of Ohio and represents numerous female athletes within the NIL (Name, Image, and Likeness) space and amateur boxing. Sophia has extensive experience in women’s athletics relative to marketing and promotions for Title IX initiatives, serving as the University of Toledo’s Women’s Promotions Manager early in her career.
Voices Around Us® is supported in part by American Rescue Plan Act (ARPA) funds allocated by the City of Toledo and the Lucas County Commissioners and administered by The Arts Commission.